Course Notes - Session 4

First Things First

  • Preview of what we'll be doing today
    • Project management
    • A/B testing
  • 10 UX Experts you should follow on Twitter
    • Don Norman
    • Other people...
  • Recap from last class
    • Adaptive vs. Responsive

Jira and project management overview

There was a lot of discussion about how to use Jira to plan sprints and scope of work, etc. I didn't take notes here, since I've been living in Jira for the last three years. Concepts covered:

  • Scrum
  • Sprint planning
  • Backlog - what is it and how is it used?
  • User stories and tasks
  • Pointing and/or T-shirt Sizing user stories a.k.a. "Poker Planning"
    • The amount of effort it takes to complete a project
    • It's a way of defining a scope of work by assigning a point value or a size to each story or task
    • ReMax team uses the Fibonacci sequence (1, 2, 3, 5, 8, 13, 21, 34) to assign point values to stories to really show how a scope can spiral out of control real fast
  • Jira ticket types
    • Epic
    • They're buckets!
    • Longer or bigger initiatives that can be broken down into smaller stories or tasks
    • Story
    • Task
    • Users haven't identified these needs, these are things that are just "get it done" sorts of things
    • Business requests
    • Examples: Tech debt, New tech, Cleanup, content updates, update a library or computer
    • Bug
    • Breakage in code
    • Unexpected result from a UI element

How to host and attend a Creative QA

  • This might also be called a "Design Review" in many companies or agencies
  • Always based around Data and Users, not Opinion.
  • 5-7 people with a target of 6 or fewer
    • When there are a lot of people, the chances that one person will take over the convo is greater
    • Dominance control or something like that
    • Keep these 6 people representative of the project: e.g. stakeholders, dev team, designers, key members of the team but maybe not the management and upper level people they just fuck up the process
  • Bring design support, tech support, UCD, data... NOT your opinion
    • Make it about the user, data, and the design, not the designer
    • This is the time for critical feedback, not bullying, we're here to add value and make the design better
  • Walk through the steps below outlined below
  • Wrap-up (the?) meeting: Document results! Assign responsibilities! Confirm actions!
    • Super critical step to ensure no single person is swamped with work, and that everything gets done

The Creative QA steps/process

  • Spatial design: make sure the amount of space each required element is taking up is appropriate for that element's importance
  • UI Improvements: use the right UI element for the thing you're trying to do e.g. dropdown vs. radio, etc.
  • Redundancy: Is there a lot of the same way to do the same thing or accomplish success? And is that okay? Some redundancy is maybe fine e.g. a close button top and bottom
  • Design patterns: Make sure things line up, and elements are in the expected place for that element
  • Muri, Mura, Muda
  • Are the user needs met?
  • Are the business needs met?

A/B Testing

  • Control and variation
  • Using DATA you can do live production A/B testing by region, demographic, or whatever.
  • Can also be done 1-on-1 in a more "user testing" scenario (which we'll do today)

Dark Patterns

  • A dark pattern is a misleading or otherwise deceptive UI/UX decision that tries to exploit human psychology to get users to do things they don't really want to do.


  • Craft is badass
  • Use the simple prototyping function which is just linking to another screen/artboard
  • Neat transitions are neat

Homework for next week

  • Prototypes
  • Type out what would go in a good portfolio in a text document
    • Or do a user flow...
    • ...and a wireframe...
    • ...and a hifi prototype...

This page was last updated: 3-29-2020